Alias

So many of us blog under an alias that hides their true identity. It gives us a bit more freedom to write down our thoughts without worries about our privacy.
Some people turn it into a sport though to find the people behind popular blogs. Or to find out who has launched some of viral marketing. We all leave traces behind: IP address registrations, google profiles, etc... Those who know where to look, can often find us.

No wonder that today there's a big fuss in the Belgian blogosphere since one of this blog experts turned his expertise into a little tool. Go here to use the unanonymizer. You only need to type a blog URL and it will come up after a while with a list of potential authors given the traces it can find.

It sure gave me a fright when I tried it out. Scary stuff. I'm sure going to have to rethink my online activities.